About Us
Who we are
Our team creates positive impact through behavioral science, applying it across fields like health, education, sustainability, cultural values, and more.
Our strength lies in rigorous and pragmatic research to design and test solutions. We combine advanced data analytics with mixed-methods social research to understand what drives positive, lasting behavior change. All of this is delivered with a pragmatic approach to provide timely, actionable insights for real-world decision-making.
We’re dedicated to building capacity across the UAE by working collaboratively on projects with our stakeholders, and by sharing our knowledge through publications, trainings, and seminars.
Mission
We utilize Behavioral Science solutions to deliver positive social impact in the UAE and beyond.

What We Do
We provide five service offerings to help address policy challenges.
We identify how behavioral science can be applied in your organization or policy area and provide expert counsel.
We identify specific behaviors relating to a policy objective and diagnose why people act the way that they do.
We develop and help implement solutions to drive behavior change.
We assess the effectiveness of a specific policy program or policy.
We help you learn more about behavioral science and how to apply it.