About Us
Who We Are
The Behavioral Science Group (BSG) is a specialized behavioral science unit for the UAE Government.
Dedicated to positive societal change, BSG partners with government and institutions to design, test and scale solutions that improve policies and services across sectors including health, education, sustainability and cultural values.
BSG is embedded in policy-making for one of the world's most diverse societies, driven by a culture of experimentation and collaboration. Combining real-world insights with local and global expertise, BSG is helping to advance national ambitions while contributing to lasting impact and evolving global practice.
Vision
To build a culture where behavioral science is understood, used and trusted.
What We Do
Our work supports the integration of behavioral science across government through five key areas.
We co-design priority projects with UAE government partners to deliver measurable social outcomes.
We provide behavioral science expertise to our partners.
We build capability through formal training and applied learning.
We support national priorities with UAE-grounded evidence and analysis.
We facilitate collaboration between partners and behavioral science experts.