Behavioral Digests

Delves into the power of choice architecture, showing how the way options are presented—through defaults, framing, and order can guide people to make smarter decisions.

Social norms have a huge impact on our choices. This edition explains how to use social influence effectively to drive change, with best practices and common pitfalls to avoid.

Tackles why just giving information isn’t enough to change behavior, highlighting cognitive biases and overload, and offering tips for clearer, more effective communication.

Dives into what really drives people-intrinsic motivation and how to tap into it by satisfying needs like autonomy and  competence for both personal and professional growth.

Perfect for the new year, this issue explores how habits form and stick, with practical tips like habit stacking, goal-setting, and temptation bundling for long-term success.

As climate concerns grow, this edition highlights how behavioral insights can support the UAE's sustainability goals, focusing on strategies for food waste and energy reduction.

Explores the power of financial incentives across health, sustainability, and finance, and dives into how to design incentives  without crowding out people's intrinsic drive.

Showcases behavioral science in the UAE, from reducing food waste at luxury hotels during Ramadan to boosting charitable giving via SMS, using pledges and smart messaging.

Focuses on how small tweaks in physical spaces-like food displays and office setups—can nudge behavior, featuring real-world examples from traffic safety to crime prevention.

Unpacks the gap between intentions and actions, showing how biases like present bias impact decisions, with strategies like "give more tomorrow" to drive donations and savings.

This issue dives into how behavioral science is revolutionising decision-making in areas like savings, energy use, and reducing food waste, with examples from the UK and UAE.